I n 2000, we built a business model based on doing the right thing for clients and associates. Beyond altruism, we knew it would set us apart in a competitive landscape.

Today, the same is still true.

Our model has helped us be distinctive at a time when bank size was getting in the way of client satisfaction. We also believed it was a path to reliable and sustainable growth over the long term to get consistent results for shareholders.

Today, the same is still true.

Since being listed on the NASDAQ in 2002, Pinnacle has been among the top-performing bank stocks in the entire country.

Some of what determines the share price is beyond our control. The larger economy, world events, political discourse—those are not in our hands. Instead, we keep our eyes on the factors we can control that we believe are most tightly correlated with long-term shareholder value.

Revenue
Earnings
Asset Quality

We speak so often about our model for organic growth, how striving to hire the best talent in our markets helps us capture market share while reducing asset quality risk, because it’s been successful.

One reason our share price has fared so well over the last 18 years is due to the way our formula for organic growth works in combination with our approach to market expansion. The key to making it work is a firm belief in local control and a geographic focus. It’s not just that we hire the best bankers or seek to do the right things for all people. It’s that we give the power for hiring and the power for making those choices to the associates who are actually in the markets they serve.

By putting the decision-making power in the hands of local leaders, we can more easily make the right decision for us and our clients. We can feel confident that they are in the best interests of everyone involved and truly respond to what is needed.

At the same time, by having associates report up to a locally based leader instead of through a line of business based in Nashville, we foster a greater sense of teamwork, collaboration and ownership in helping the client. There is no “my team’s client” or “your team’s client.” They’re all “our clients.”

That’s a model that is extremely hard to replicate if you didn’t start with it from the beginning. Imagine taking a firm with billions or trillions in assets and trying to reconfigure it into a geographic focus. Or doing away with credit committees at headquarters. It would be next to impossible to achieve. Which is why we built Pinnacle that way from the beginning.

And because we started that way, it’s a model we can replicate in new markets.

As we expand, what’s easier than finding the right partner and letting them get right to work? Our model of local control and a geographic focus is a breath of fresh air in the high-growth markets we’re after.

Expansion
into Atlanta
image description

Whether by acquisition or de novo start, we have successfully exported our organic growth model to 11 markets in the Southeast, with a few more left to go on our wish list.

We could stay put in the markets we serve right now and continue our upward trajectory purely by growing our teams and taking more market share. But we see opportunity in additional Southeastern markets, and so we will keep working our expansion model in the ways it has been successful so far.

Our particular combination of acquisitive and organic growth has done well by our shareholders. 2019 was no different.

38.83%

Pinnacle’s share price growth was the second highest in our peer group for 2019.

Dec. 31, 2018 — Dec. 30, 2019

Total Revenue Producers
308
317
354
367
2016
374
654
665
666
2017
656
682
696
710
2018
731
731
731
731
2019
Loans
$4,645
$4,830
$6,336
$6,543
2015
$6,828
$7,091
$8,241
$8,450
2016
$8,642
$14,759
$15,260
$15,633
2017
$16,326
$17,042
$17,464
$17,708
2018
$18,175
$18,814
$19,346
$19,788
2019
Total Deposits
$4,413
$4,609
$4,833
$6,333
2015
$6,432
$6,591
$7,715
$7,835
2016
$8,792
$14,461
$14,236
$14,838
2017
$14,750
$15,400
$16,077
$16,489
2018
$16,341
$16,504
$17,103
$17,617
2019
Adjusted Total Revenues
$69,755
$71,293
$83,469
$98,083
2015
$99,758
$107,756
$118,327
$120,156
2016
$119,148
$141,684
$216,159
$219,484
2017
$218,624
$230,175
$240,898
$249,780
2018
$240,269
$264,066
$278,008
$253,566
2019
NPAs/Loans & ORE
0.58%
0.53%
0.57%
0.55%
2015
0.70%
0.55%
0.41%
0.40%
2016
0.36%
0.44%
0.51%
0.55%
2017
0.58%
0.53%
0.55%
0.58%
2018
0.61%
0.55%
0.53%
00.46%
2019
Adjusted Earnings per Share
$0.62
$0.64
$0.66
$0.69
2015
$0.71
$0.75
$0.78
$0.83
2016
$0.83
$0.84
$0.90
$0.97
2017
$1.13
$1.15
$1.21
$1.25
2018
$1.24
$1.42
$1.45
$1.27
2019

Footnotes and Key
  • Q4
  • Q3
  • Q2
  • Q1

Loans, deposits and revenues in millions.

For full financial data, including GAAP and non-GAAP measures, see our Business Insights.


Results like those are how we win. The potential in our markets to further those results is how we will keep winning.

Take a closer look at our high-growth markets to see how the combination of their strong economies with our proven model should help propel us to further growth.

Late in 2019 we entered the Atlanta market on a de novo basis. Anyone can lend money or take deposits in a market like Atlanta, but we believe it’s hard for other banks our size to deliver what we can. Pinnacle brings something new to the table in a crowded marketplace, that combination of community bank service with the resources and products of a bigger firm, that we think it is very difficult for another bank to replicate exactly.

Add to that a familiar environment that mirrors almost exactly the situation that was the catalyst for Pinnacle to begin with. Put that in the hands of a veteran local bank leader like Rob Garcia and the team he is assembling, and it’s a once-in-a-generation opportunity to build a major bank in a major American city.

This is the opportunity we were built for. We plan to seize it.

Corporate Responsibility

Pinnacle’s commitment to doing the right thing and focus on people extends to our shareholders. We take seriously our responsibility to regularly communicate, engage and respond to shareholder needs.

Part of growing into more markets and bringing our distinctive service to more areas of the Southeast is a belief that we can help guide the financial services industry into better practices and a greater sense of responsibility with the power we collectively wield.

  • In 2019, we established our first Corporate and Social Responsibility Committee and set in motion a process to produce Pinnacle’s first corporate responsibility report.
  • We maintained and trained leaders on our Reputation Management plan, which outlines how we engage with key stakeholders.
  • We operate our corporate headquarters from a leased facility that has been designated as a LEED gold certified building.
  • Two of our recently constructed bank-owned facilities have been designated as LEED certified.
  • Electronic waste is recycled following strict EPA, R2 and ISO practices and federal regulations.